Creative Direction in a Digital World : A Guide to Being a Modern Creative Director (1138847518)

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.



Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.


Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.


Develop the skills needed to communicate your ideas to a skeptical client.


Learn how to more effectively manage your creative team.


And most importantly craft digital experiences that get results.

Product details

• Format Paperback | 114 pages
• Dimensions 178 x 254 x 5.08mm | 318g
• Publication date 01 Sep 2016
• Publisher Taylor & Francis Ltd
• Imprint CRC Press
• Publication City/Country London, United Kingdom
• Language English
• Illustrations note 0; 22 Illustrations, color; 0; 22 Illustrations, color
• ISBN10 1138847518
• ISBN13 9781138847514
• Bestsellers rank 669,608

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